You need to arrange your site in such a way that when people visit, you can capture their information. This is done by using landing pages or squeeze pages.
A landing or squeeze page is basically a one page code of HTML with a capture form for you to capture leads for any business online. It's very useful for network marketing (remember, using a replicated marketing page is NOT the best way to go) and it will help you to find the best solutions when it comes to lead generation.
There are two kinds of landing pages – horizontal pages and vertical pages.
Vertical Pages
A vertical page contains a headline but it has a lot of key points listed out over a very long page. Normally, a vertical page requires the prospect to scroll all the way down to the bottom to opt-in. Sometimes, there might be two opt-in boxes, one near the top of the page and another after the explanation.
The advantage of using a vertical page is that you can elaborate in detail and put lots of information down, but the drawback is that it might minimize your opt-in or conversion rates because the reader has to scroll all the way down to the bottom. People tend to decide in a split second if they want the free report or if they want to scroll down, and our job is to make sure we get as many leads as we can for our business.
Horizontal Pages
A horizontal landing page might be more favorable if you want to capture as many leads as you can. Here’s why…
(1) Horizontal pages do not require you to scroll down at all. In actual fact, the opt-in box is located in or very close to the top fold of the page, along with all the information designed to help your conversions. This will include key benefits, the attention-grabbing headline and other components designed to maximize your conversion rate.
(2) You must offer something for free to entice the visitor to leave his or her information. So you strategically place a free report or E-book right next to the list of your benefits.
Useful Techniques
Here are some different techniques that will help you to get more leads for your mailing list:
- Sometimes, you might consider leaving out the second name in the opt-in box. Your visitors might feel more comfortable just leaving their first name, and giving them too many options may reduce conversion rates as they ponder about all the hoops they need to jump through before they get your book.
- Always use a big flashing arrow in order to tell people where to opt-in. Similar to the word click here which is a common tool in copywriting, it increases the chances of people finding the opt-in box. (Don't Make Me Think!)- Always give your prospects an awareness that this report is scarce and it will be taken away any moment. People find last minute deals and offers irresistible.
Patricia Howitt
Webdesign, Graphics, Marketing
http://patriciahowitt.com
1st Class Web.Biz
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market, marketing, business, shoestring budget, advertising, promotion, lead capture, landing page, squeeze page, newbie help
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